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If you have talked to me in the last few months, you have heard me mention Accelerated Mobile Pages (AMP) and the impact that this could potentially have on Google search results. Last week, Google announced that AMP will roll out into the main Google mobile search results. AMP is here to stay and it will have a huge impact on the mobile web moving forward. 

Google Isn’t Serious About AMP, Right? (Remember Wave, Buzz, Google+?)

At first AMP looked like a hobby of sorts for Google, but this announcement makes AMP something that will be here to stay. AMP is a small facet of Google’s (and the industry as a whole) to get super fast load times on content and pages. Facebook and Apple have both made significant efforts with Apple News and Facebook Instant Articles and AMP is Google’s play into this. An AMP-compatible site allows for a page to open under a second (the recommendation is that your site needs to load under three seconds). Not sure how fast your site is? Go to and run an analysis of your site.

What Does This Mean for My Business?

Originally the larger web development community wrote it off for non-news publication companies, due to AMP’s exclusive use in the “News” section of Google search. This change brings AMP out of the news publication atmosphere and into the broader web blogging world and will have an impact on small business content strategies. If content marketing is important to you, you better be looking at implementing AMP within the next few months.

What Are You Waiting For?

I have spent a lot of time researching AMP and can get your site AMP’ed up. Reach out by contacting us and we can help!

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Erik McNair